The case for cheaper Blu-ray discs & players

Having won the DVD format war, Sony would be riding high on hopes of ganering the market. While I wish them all success, I hope their garnering strategy would be to reduce the price and mass market it rather than still hype on it as a niche product and keep it pricey. Sony does it all the time with their cameras, camcorders and even memory sticks (which were 2-3 times the price of SD cards). They were able to pull it through perhaps because of the loyal Sony crowd -the consumers who are wedded to the Sony brand. (Including yours truly, until sometime back).

However, DVDs would be a different ball game. Being an absolute consumable and a mass-market product, it should provide the best return when volumes go over the roof. This is conventional wisdom. If media prices become low, Blu-ray movies, for one become more affordable. Things like this should prompt more sales. Would Sony go against this well-established strategy? Or would they give in to the temptation of pricing it high for a couple of years to leach out the maximum out of it – until copy cat manufacturers catch up?

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